![]() ![]() Gustav Soderstrom, co-president of Spotify, has said that today’s world “pulls us in a million different directions”, and with new features popping up all the time it seems tech companies are determined to keep us there. Plus, with the rising calls to ban TikTok over privacy concerns, it may be a smart move for Spotify, Instagram, and YouTube to have the groundwork already in place to mop up some of its user base. So why are so many apps so desperate to adopt the same features and aesthetic? According to Joshua Bilney, it’s all part of an attempt by tech companies to piggyback on the success of “micro-attention apps”, keeping users hooked by funnelling a huge amount of content past them in a short space of time. ![]() What do you think? /LwwONEbJIS- Tom Warren MaWhy a Transformation? It's like a mix of TikTok and Instagram with vertical scrolling for albums, video podcasts, and more. TikTok has also joined Facebook in “nicking” the novel “one image a day” approach taken by the upstart app BeReal and labelling it “TikTok Now”. Instagram has taken its Stories feature from Snapchat, while YouTube has launched Shorts in 2021 – yet another endless vertical feed of snappy clips. In fairness to Spotify, it is by no means alone when it comes to apps trying to reinvent themselves. But will this be enough to keep users hooked? Let’s take a look at how Spotify and other tech giants are attempting to capture the attention of users. Now, Spotify has joined the race, unveiling its redesigned app as part of an effort to create a ‘TikTok-style’ user experience. The tech industry is in the midst of a subscription war, with apps constantly vying for our attention and implementing features that mimic those popularised by their rivals. ![]()
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